Pinnacle Cookie Policy

At Pinnacle, we use cookies and similar tracking technologies to operate our website, secure your account, and improve your overall experience across pinnacle.com and pinnacle.ca. This Cookie Policy explains what cookies are, how we use them, and the choices you have regarding their use when you visit Pinnacle casino or interact with our sportsbook services. By continuing to browse our platform, you agree to our use of cookies as described below, unless you adjust your browser settings to refuse them.

What Are Cookies

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They allow us to recognize your device, remember your preferences, and gather information about how you use our services. We also use similar technologies such as web beacons, pixel tags, and local storage, which we collectively refer to as "cookies" throughout this policy.

How We Use Cookies

We deploy cookies for a variety of purposes to make your experience at Pinnacle safer, faster, and more personalized. Our use of cookies falls into the following categories:

Essential Cookies

We rely on essential cookies to ensure our website and sportsbook function correctly. These cookies enable core features such as Pinnacle login, session management, secure navigation between pages, and fraud prevention. Without these cookies, certain parts of our website - including account access and deposit or withdrawal processing - would not work properly. We do not offer an opt-out for essential cookies, as they are strictly necessary for the operation of our services.

Performance and Analytics Cookies

We use performance cookies to understand how visitors interact with our platform. This helps us identify which pages are most popular, how long a Pinnacle login session typically lasts, and where users may encounter difficulties. We analyze this data in aggregate to improve site speed, fix technical issues, and refine the layout of our casino and sportsbook sections. Insights gathered through analytics also inform how we develop new features, including updates to our Pinnacle app and mobile-optimized Pinnacle Lite version.

Functionality Cookies

We use functionality cookies to remember your preferences, such as your preferred language, currency, and display settings. These cookies also allow us to recall whether you have previously entered a Pinnacle bonus code or Pinnacle promo code, so you don't need to re-enter this information during your session. Functionality cookies enhance convenience but are not strictly essential to the core operation of our website.

Marketing and Advertising Cookies

We use marketing cookies, in partnership with select third-party advertising networks, to deliver relevant content and promotions. These cookies help us measure the effectiveness of our marketing campaigns and ensure that any advertising you see about Pinnacle casinos and our sports betting products is relevant to your interests. Marketing cookies may track your activity across other websites to build a profile of your interests, which we use only in compliance with applicable data protection laws.

Third-Party Cookies

We work with trusted third-party service providers - including payment processors, analytics companies, and marketing partners - who may place their own cookies on your device when you use our services. These third parties include our payment processing partner, analytics providers, and advertising networks that help us promote Pinnacle casino bonus offers and other promotions to a relevant audience. We do not control these third-party cookies directly, and we encourage you to review the respective privacy and cookie policies of these providers for more information.

Cookies Used for Account Security

Because online gambling requires robust identity verification and fraud prevention, we place particular emphasis on cookies that help secure your account. These cookies allow us to detect suspicious activity, prevent unauthorized access, and confirm that the person completing a Pinnacle register process or accessing an existing account is the rightful account holder. We also use cookies in connection with our responsible gambling tools, allowing us to apply deposit limits, session reminders, and self-exclusion settings that you have configured.

Cookies on Our Mobile Platforms

Our services are accessible via desktop browsers, mobile browsers, and our lightweight Pinnacle Lite version, though we do not currently offer a native downloadable Pinnacle casino app. Regardless of which device or browser you use to access our services, similar cookie technologies apply. When you use our platform on a mobile browser, cookies help us remember your login credentials, track your preferred sports and casino games, and ensure smooth navigation across our slots, live casino, and sports betting sections.

How Long Do Cookies Last

We use both session cookies and persistent cookies:

• Session cookies are temporary and are deleted automatically once you close your browser. We use these primarily for essential functions like maintaining your login session while you browse our casino or sportsbook.
• Persistent cookies remain on your device for a set period, ranging from a few days to several years, depending on their purpose. We use persistent cookies to remember your login details, language preferences, and marketing consent choices over multiple visits.

Managing Your Cookie Preferences

You have control over how cookies are used on your device. We provide the following options for managing your cookie preferences:

• You can adjust your browser settings to block or delete cookies at any time. Most browsers allow you to view, manage, and remove cookies through their privacy or security settings.
• You can opt out of non-essential marketing and analytics cookies through the cookie consent banner presented when you first visit our website.
• You can use private or incognito browsing modes to limit the storage of cookies during your session.
• You can contact our customer support team via email or LiveChat if you have questions about how we use cookies or wish to exercise your data protection rights.

Please note that disabling certain cookies may affect the functionality of our website. For example, blocking essential cookies could prevent you from completing a Pinnacle login, processing a Pinnacle deposit, or accessing your account history.

Cookies and Our Promotions

We also use cookies to track your engagement with ongoing promotions, including network prize pool tournaments such as Drops & Wins, Spinoleague, and The Non-Stop Blasts. These cookies help us verify eligibility, calculate leaderboard rankings, and ensure that prizes are distributed accurately and fairly. If you participate in any promotional campaign connected to Pinnacle slots or our live casino games, cookies may be used to record your qualifying activity and wagering history for that specific promotion.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically to stay informed about how we use cookies at Pinnacle.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please reach out to our support team. We are available 24/7 via LiveChat, or you can email us at customerservice@pinnacle.com. We are committed to ensuring transparency in how we collect and use data, and we welcome your feedback regarding our cookie practices.